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For most people, the coronavirus lockdownwould be a whole lot easier if there were livesports to distract us.

But that seems unlikely to happenanytime soon, since the idea of packing thousands of people into astadium defeats the whole purpose of social distancing.

In the interim, however, there are all manner of sports happening online.

There’s tennis star Roger Federer, who’s quarantined in Switzerland, hitting trick shots in the snow.

A college swimmer fulfillingher backyard Olympic dream.

It’s even reached a point wherethe NBA held a virtual made-for-TV HORSE tournament, pitting shooters againstone another from remote locations around the country.

But there are only somany remote, made-for-Instagram contests one can watch before the desire forhuman competition and something to gamble on needs to be met.

So that raises the question, when will real sports return? It was one of the besttimes of the year for sports.

The NBA and NHL seasons werenearing playoffs, spring training was underway and the NCAAtournament was approaching.

Then? Silence.

You quickly realize how much sport influences key chunks of your ofyour daily life, of your weekly, monthly, etc.

.

Right.

And how sometimes you actually planother things around the sports in people’s lives, whether it’s at theyouth sport level for community or all the way up to themajor league sport level, either watching, attending or or sports bettingor something like that.

The real gravity of the coronavirussituation didn’t hit in the U.

S.

until early March.

First, Utah Jazz Center RudyGobert tested positive for the coronavirus.

And the next day, theNBA announced it was suspending its season and that same day, the National Hockey League, which plays many of its games in the samearenas as the NBA, announced it would be postponing its scheduled.

We’ve taken a pause, a multiplehesitant to use the word suspension because our hope and our expectationis when things get back to normal and it’s safe and it’s prudentthat we can go back and resume the season and ultimately havethe Stanley Cup award.

Major League Soccer then haltedits season while the U.

S.

Soccer Federation announced it wouldcancel friendly matches over coronavirus fears.

And that announcement was followedby Major League Baseball slamming the brakes on spring training, aswell as the World Baseball Classic qualifier games.

In the NCAA.

The NBA playoffs.

NHL playoffs.

Sports that arein the playoff run.

That’s where the money’s made.

That’s the most profitabletime of the year.

So those sports arein the toughest position.

Things like Major League Baseball, they can delay the season.

They can add double headers.

They can extend the season.

But those sports during the playoffrun, it’s going to be difficult.

The All England Club decided itwould cancel Wimbledon due to public health concerns linked tothe coronavirus epidemic.

The French Open tennis championshipfollowed suit by announcing it would move to the fall.

Andthe Boston Marathon, traditionally held on Patriot’s Day in April, was moved to September 14th.

A few days later, the PGA postponethe Masters until November and the 2020 Olympics in Tokyo weremoved to July of 2021.

Although recently the head of thecommittee couldn’t commit to the games starting on time.

Professional sports bring in billions ofdollars each year to teams into the peripheral businesses thatsupport or surround venues around the country.

That changesdrastically under a lockdown.

An ESPN analysis conducted byPatrick Rishe of Washington University in St.

Louis estimated leagues willlose about $12 billion in revenue.

Rhode Island researchfirm Performance Research estimates major event cancellations andpostponements in the U.

S.

would lead to at least$6 billion in economic losses.

And it will be worse thelonger the pandemic drags out.

The NBA alone could loseover a billion dollars.

NASCAR took a $680 million hitfor the races in Atlanta.

Miami, Texas, Bristol enrichment.

The cancellation of spring trainingcosts Major League Baseball some $200 million.

The firm Media Radar estimates delayingopening day could cost the league’s broadcasters about 60 millionin advertising dollars just over the season’sfirst three months.

And if the season started andthe games played without fans, the league projects, it wouldlose $640, 000 per game.

At the same time, NHL teams lostabout $1.

6 million in revenue per team for every canceled home game.

And the International Olympic Committeesaid that delaying the Games until 2021 would costit $800 million.

Another major cancellation with theNCAA tournament, a huge cash generator for college sports.

Mark Emmert, the NCAA president, toldESPN in March that 85 percent of the organization’s revenuecomes from the tournament.

More troublesome, the NCAA was slatedto send some $600 million to various athletic conferencesin the U.

S.

Since the tournament cancellation, theNCAA delay says the amount will be more like $225 million.

The results of that is some schoolscould be forced to make cuts to their athletic budgets.

To that end, the University ofCincinnati recently announced it was canceling its men’s soccer programdue to widespread uncertainty.

Aramark supplies a number of sportsvenues and colleges with food for concessions and cafeterias.

Our traditional business dining heldcampus services and sports and entertainment aresignificantly impacted.

But at this point in time, campus dining really was beginning to close down for thebalance of the year.

So we’re hopeful that the universitieswill continue to operate going forward in the fall.

Date

July 22, 2020

Category

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